Written by
Govind Kavaturi
|
Published on
Jun 18, 2025
In this article, we've covered:
The pain points of legacy help centers: Why B2B teams need a change
Why Thena is the go-to for your lightweight help center needs
The Thena advantage: A comparison with industry leaders
The pain points of help centers: Why B2B teams need a change
You know the drill. You've probably experienced it firsthand:
Skyrocketing costs: Many popular help desk solutions come with hefty per-agent fees, hidden costs for advanced features, and unpredictable pricing that scales rapidly as your team grows. This makes budgeting a nightmare and can eat into your bottom line. For instance, platforms like Zendesk can start at around $19 per agent per month, quickly escalating to $55 or $115 per agent per month for more comprehensive features, often with additional add-ons. Intercom's pricing can be even more complex, with per-seat charges starting from $29/month, plus additional costs for AI resolutions ($0.99 per resolution) and proactive support add-ons (starting at $99/month).
Overly complex setups: Getting a new help desk off the ground often requires significant IT involvement, lengthy configuration processes, and a steep learning curve for your team. You want to focus on your business, not on becoming a software expert. HubSpot Service Hub, while powerful, can be overwhelming with its extensive features and configuration requirements for initial setup.
Bloated features you don't need: Some platforms are packed with features designed for large enterprises, but for a lean B2B team, they just add complexity and make the system harder to navigate. You end up paying for a lot of functionality you'll never use. Freshdesk, for example, offers various tiers, but essential features are often locked behind higher, more expensive plans.
Slow customer resolutions: When customers have to jump through hoops to find answers, or your team is bogged down by repetitive questions, resolution times suffer. This leads to frustrated customers and an overwhelmed support team.
Lack of collaboration: Disconnected tools and siloed information hinder your team's ability to work together efficiently on knowledge base content. Feedback loops are slow, and content can quickly become outdated.
Why Thena is the go-to for your lightweight help center needs
We designed Thena to tackle these pain points head-on, offering a free knowledge base software solution that's powerful, intuitive, and, most importantly, cost-effective.
Launch in minutes, not days: Gone are the days of complex setups and endless configurations. With Thena, you can have your help center up and running in a few simple steps. The process is streamlined for speed:
Access the help centers menu: A clear, user-friendly interface guides you to where you need to be.
Add your branding: Upload your company logo and enter a name – it's that simple to make it your own, ensuring brand consistency from day one.
Click "create" and launch! Seriously, it's that fast. Your fully hosted, public-facing help center is live and ready to serve your users, instantly boosting your self-service capabilities.
Free for up to two help centers! This isn't a limited trial or a freemium trap. We genuinely offer up to two full-fledged help centers absolutely free. This is perfect for businesses looking to:
Create separate knowledge bases for different products or services your company offers.
Target unique audiences (e.g., end-users vs. developers) with tailored content.
Build an external customer-facing help center and a robust internal knowledge base for your team, all within Thena's intuitive ecosystem, at no cost.

Effortless article creation – Designed for clarity and collaboration: Thena understands that the backbone of any great help center is its articles. We've made creating and managing them incredibly simple and collaborative:
Intuitive rich text editor: Craft professional, visually appealing content with ease. Our powerful WYSIWYG (What You See Is What You Get) editor supports rich formatting, tables, images, and other media, ensuring your articles look polished and are easy to read. This is crucial for creating comprehensive product documentation, clear technical questions, and engaging FAQs.
Multi-author collaboration: Your team can work together seamlessly in real-time. Invite collaborators, assign specific authors to articles, and see changes as they happen. This means faster content creation cycles, greater accuracy, and eliminates the frustrating back-and-forth of email reviews or detached documents.
Version control: Never lose a change or worry about accidental deletions. Thena meticulously tracks all revisions, allowing you to easily view, compare versions, and restore previous content whenever needed. This is invaluable for maintaining up-to-date and accurate information, especially for evolving technical guides or onboarding resources.
Inline comments: Provide contextual feedback directly within the article, highlighting specific sections. This keeps discussions focused and efficient, preventing miscommunications and speeding up the review process.
Customize every detail to match your brand: Your help center should be an extension of your business, not a generic template. Thena provides deep customization options to ensure a consistent and professional brand experience:
Fonts & colors: Apply your precise brand typography and color palette throughout the entire help center to maintain visual continuity.
Hero section & homepage layout: Create an engaging welcome area that captures attention and organize your content for optimal navigation, making it incredibly easy for users to find what they need, whether it's an immediate answer or a deep dive into a topic.
Collection and article page styles: Ensure a consistent and enjoyable reading experience across all your content, from FAQs to detailed product guides.
Footer content: Add important links, copyright information, or contact details to provide a complete user experience.
Advanced configuration: Go beyond aesthetics with powerful backend options. Set up a custom domain (e.g.,
help.yourcompany.com
) for a truly professional touch. Configure SEO meta fields and Open Graph images on a per-article level to ensure your content ranks well in search engines, driving more organic traffic to your help center and deflecting support requests. Seamlessly integrate with analytics tools like Google Analytics to track how your knowledge base is being used, identify popular articles, and pinpoint content gaps.

Smart publication options for control and reach: We give you complete control over your content lifecycle, ensuring your information is always accurate and reaches the right audience:
Draft mode: Keep articles and even entire help centers private for internal review and refinement before making them public. This is invaluable for sensitive internal knowledge or preparing product documentation for a new launch.
SEO optimization: Fine-tune meta titles, descriptions, and OG images on a per-article level. This granular control means your technical questions and FAQs are highly discoverable through external search engines, maximizing their impact.
Preview changes: See exactly how your help center will look and function before publishing, preventing any surprises and ensuring a polished final product every time.
Versatile use cases for every B2B need: Thena is more than just an FAQ page. It's a comprehensive, adaptable knowledge management solution for diverse applications across your business:
Product documentation: Create detailed, user-friendly guides for your product features, updates, and functionality, empowering users to help themselves.
Customer support: Drastically reduce support ticket volume by empowering customers with readily accessible self-service troubleshooting resources, freeing up your support team for more complex issues.
Onboarding resources: Help new users get started quickly with step-by-step tutorials and guides, improving their initial experience and reducing the burden on your support team.
Internal knowledge base: Build a private, searchable repository for your team's internal processes, policies, HR documents, and operational resources, fostering efficient knowledge sharing and accelerating employee onboarding.
Enhanced discoverability with tags: Make it incredibly easy for users to find exactly what they're looking for, no matter how vast your knowledge base grows:
Improve discovery: Use targeted keywords (tags) that accurately describe article content and match how your users typically search, improving the relevance of search results within your help center.
Flexible organization: Group content logically with tags without rigid hierarchical constraints, allowing for cross-cutting themes and easier navigation across diverse topics.
Smart content: Enable intelligent filters, automatically suggest related articles based on shared tags, and even create dedicated tag pages to further enhance navigation and content discovery, guiding users to relevant information effortlessly.
The Thena advantage: A comparison with industry leaders
When considering a free knowledge base software solution, you might look at established players. Here's how Thena stands out, particularly for B2B teams seeking efficiency without the exorbitant cost:
Category | Thena | Intercom | Zendesk | Freshdesk | HubSpot Service Hub |
---|---|---|---|---|---|
Pricing | Free for up to 2 help centers. Transparent pricing for advanced features. No per-resolution or per-agent fees. | Starts at ~$29/agent/month for basic. Help center in higher tiers. $0.99 per AI resolution. Costs scale unpredictably. | Starts at $19/agent/month, can go up to $55–$115. Add-ons common. | Free plan limited to 2 agents. Paid plans from $15/agent/month. Custom domains and AI features in higher tiers. | Free plan with limited tools. Full features in $20 (Starter), $90 (Pro), $150 (Enterprise) per user/month tiers, plus onboarding costs. |
Focus | Purpose-built for public, customizable help centers. Easy for creators. | Broad messaging platform. Help center feels secondary and less customizable. | Comprehensive support suite. Help center is often tied to the ticketing system. | General customer support platform. Help center bundled with other features. | Deep CRM and marketing integration. Great if you're in the HubSpot ecosystem—overkill if you just need a help center. |
Ease of use | Streamlined, intuitive. Little to no training needed. | Feature-rich but complex. Steeper learning curve. | Powerful but can require admins or technical expertise. | Simple for basics, but managing complexity and segmentation can get harder. | Easy for HubSpot users; more complex for others. CRM-driven workflows may be unnecessary for standalone help centers. |
Knowledge base strength | Highly customizable, standalone help centers for different audiences/products. Great for scaling self-service. | Basic help center tied to messaging tools. Less focus on standalone customization. | Help center integrated with ticketing (Zendesk Guide). Less ideal for standalone use. | Offers knowledge base but limited segmentation options. Scaling for different use cases may require extra cost or workaround. | Knowledge base tools available in higher tiers. Tight CRM integration is a plus if you need it; a drawback if you don’t. |
Scalability | Supports multiple independent help centers. Granular control over segments. Ideal for product-, region-, or audience-specific content. | Help center is not designed to scale as a standalone product. | Scales well within Zendesk suite, but tied to complex configurations and support workflows. | Scaling help centers for different segments adds cost or complexity. | Scales across HubSpot suite, but requires buying into the full ecosystem for best use. |
Say goodbye to high costs and hello to efficient support
Why continue to battle with exorbitant fees and complex setups when you can get a powerful, user-friendly, and truly free knowledge base software solution with Thena? Stop wasting time and money on over-engineered, expensive ticketing tools that drain your budget and your team's energy.
Thena empowers your business to:
Significantly reduce support tickets by providing instant, 24/7 self-service options, allowing customers to find answers on their own terms.
Boost customer satisfaction by giving users the autonomy to find answers quickly and independently, leading to a more positive brand experience.
Accelerate user onboarding and product adoption with clear, accessible guides that reduce friction for new customers.
Streamline internal operations by centralizing and standardizing your team's knowledge, fostering a more efficient and informed workforce.
Reallocate valuable support resources from answering repetitive questions to focusing on complex, high-value customer issues that require human expertise.
The future of efficient, cost-effective knowledge management is here. Don't settle for less or pay for more than you need. Thena offers a fresh, modern, and free alternative that empowers your B2B team to provide exceptional self-service support.
Ready to simplify your help center management and empower your users? Sign up for free today.