Slack was initially designed for internal business communication. However, with its user-friendly interface and simplicity, it quickly became the go-to tool for customer service and managing internal support requests. 

But here's the exciting part—you can also use Slack for marketing! In other words, you can use Slack channels to share your marketing messages where your customers are already present, resulting in higher engagement rates than email campaigns.

Curious to learn more about using Slack for marketing? Well, buckle up because this blog will explore the advantages of using Slack to distribute your marketing content, share some use cases, and give you tips on how to set it all up.

So, without further ado, let’s get to it.

Benefits of Using Slack for Marketing

There are several benefits of using Slack for your marketing campaigns:

• Your customers are already on Slack. If you're already using Slack Connect channels with your customers to manage support requests or collaborate on projects, leveraging it for your marketing communications would be a logical next step.
  
  
• It’s more effective than email marketing campaigns. According to MailChimp, the average email open rate is only 22.71%, while based on our experience, Slack content click rates can be as high as 80%.
  

• It makes internal team collaboration easy. Crafting compelling marketing campaigns takes the collective efforts of various team members, from marketing and design to product teams. Slack serves as a digital hub, enabling you to collaborate and brainstorm ideas, manage your creative content, set up effective templates, and distribute the end product to your clients.

Now that we’ve unpacked the benefits of using Slack for your marketing campaigns, let’s see how you can leverage marketing automation using Thena.

How to Set Up Slack Marketing Automation with Thena

If you have a handful of clients and send a newsletter every other month, utilizing Slack's native features may suffice. You can simply create an announcements channel and post your marketing updates there. However, if your client base expands, you will encounter several challenges.

To begin with, managing numerous channels can become chaotic. Moreover, you won't be able to track engagement metrics, making it difficult to gauge the effectiveness of your marketing campaigns. Additionally, you won't be able to segment your audience or schedule your messages to be sent at optimal times.

But with Thena’s Marketing Automation, none of this will be your issue when you scale. You can simply add Thena to your Slack workspace and start creating, segmenting, and measuring marketing campaigns on Slack Channels.

Our app offers a variety of tools to assist your marketing team in creating content. Our pre-built templates are explicitly designed for software-as-a-service (SaaS) companies, making it easy to get started right away. However, if you prefer to build your own templates, we provide the necessary tools to do so. Collaboration is also made simple with our platform, allowing team members to work together seamlessly.

Once your content is complete, sharing it with the appropriate audience is essential. Thena allows you to target specific demographics and other attributes when sharing your marketing content with stakeholders, clients, and vendors. Additionally, we provide real-time performance metrics so that you can evaluate how well your marketing materials are performing.

With Thena, you'll have all the resources you need to create effective marketing content and track its success.

Let’s now look at some use cases where Thena can help you.

Slack for Marketing Use Cases

Personalized Customer Onboarding

Smooth customer onboarding is essential to ensure high customer retention and satisfaction rates. Reportedly, after making a purchase, 86% of individuals claim they are more inclined to remain loyal to a company that provides personalized onboarding material.

With Thena, you can easily create captivating content and personalized onboarding messages catering to your customer’s needs and preferences. In addition, you can track engagement metrics and optimize your campaigns to yield even better results.

Product Launch

Are you launching a new product or service? Consider using Slack for marketing to craft compelling content that can effectively capture the attention of your target audience. With Thena’s Marketing Automation, you can even segment your messages according to demographic information or interests and monitor engagement rates to refine your marketing approach.

Feature Announcements

If you have just introduced new features to your product, leveraging Slack can be an excellent way to inform your customers about the updates. You can utilize Thena to craft blog posts or create invitations for a webinar, where you can showcase the benefits of the new features to your clients.

Newsletters

Finally, you can use Slack to send engaging newsletters. According to the Content Marketing Institute, 81% of B2B marketers use email newsletters as part of their content strategy.

Newsletters can be very effective in B2B marketing campaigns as they allow you to build relationships, establish thought leadership, drive sales, and are cost-effective. With Thena, you can send engaging and personalized company or product newsletters segmented based on various customer groups.

Check out some Slack newsletter templates that you can send using Thena.

The Bottom Line

Slack presents an exciting new avenue for distributing your marketing content and capturing your customers' attention with minimal effort on your end. Don't let this opportunity slip away to engage with your customers in a more meaningful way.

Get Thena today, and start maximizing your Slack marketing campaigns!

‍Grab a free demo.