With economic downturn and tough predictions for 2023, it's more important than ever for companies to find ways to effectively manage and support their customers to retain and grow revenue. One tool that can be particularly helpful in this regard is Slack, a popular team collaboration platform.

For those unfamiliar with Slack, it's a messaging platform that allows teams to communicate and collaborate in real-time. It's been widely adopted by businesses of all sizes as a way to streamline communication and increase productivity.

But why is Slack particularly useful for customer success ops teams in 2023? Here are just a few reasons why it can be a valuable tool for managing and supporting customers:

- Centralized communication: Slack allows teams to bring all of their customer communication into one place, rather than having to juggle multiple channels and tools. This makes it easier to keep track of customer inquiries and requests, and ensures that no customer concerns fall through the cracks.

- Real-time communication: Because Slack allows for real-time communication, teams can quickly respond to customer inquiries and requests. This can be especially helpful when dealing with urgent issues or when customers need immediate assistance.

- Collaboration: Slack makes it easy for teams to collaborate and work together to resolve customer issues. For example, if a customer has a complex problem that requires input from multiple team members, Slack can be used to quickly gather input and come up with a solution.

- Automation: Thena integrates with tools like Salesforce, Zendesk, Intercom and others to automate workflows on Slack enabling superior and faster customer service. For example, you can assign other team members to own a customer request on Slack. You setup SLAs, reminders, and convert into tickets.

- Customer history: All customer interactions on Slack are logged and can be easily accessed by team members. This means that if a customer contacts your team multiple times, team members will be able to see a history of the previous interactions and better understand the customer's needs and concerns.

- Customer self-service: Slack can also be used to set up a self-service channel for customers. This can be a helpful resource for customers who have more basic questions or need help with common issues. It can also help to reduce the workload of customer success teams by allowing customers to find answers to their own questions.

Slack is an invaluable tool for CS Ops teams looking to manage and support their customers more effectively at lower cost with better output. By leveraging the capabilities of Slack, customer success teams can better meet the needs of their customers and ensure a positive customer experience. Its ability to centralize communication, facilitate real-time collaboration, and provide a history of customer interactions makes it a powerful tool for improving customer satisfaction and loyalty that leads to retention and account expansion.

Learn how $4B dollar deep linking and attribution tech Branch retains and grows $100k+ accounts with Slack directly from Mike Molinet, Co-founder & COO, Branch - here.